Summary
Date Posted: Thursday, December 14 2023, Base Salary: Not Disclosed

JOB DETAILS:
Marketing Coordinator:

Responsibilities:
1. Strategic Planning:
• Assist in the development and implementation of marketing strategies to promote the printing company.
• Collaborate with the management team to align marketing efforts with business goals.
2. Content Creation:
• Create and curate engaging content for various marketing channels, including social media, websites, and promotional materials.
• Ensure content is aligned with the company's brand and messaging.
3. Social Media Management:
• Manage and maintain the company's social media accounts.
• Create and schedule posts, respond to comments, and engage with the audience.
4. Campaign Execution:
• Plan and execute marketing campaigns, both online and offline.
• Collaborate with graphic designers for the creation of promotional materials.
5. Market Research:
• Conduct market research to identify trends, competitors, and potential
opportunities.
• Analyze customer behavior and feedback to refine marketing strategies.
6. Event Coordination:
• Organize and coordinate participation in industry events, trade shows, and
community activities.
• Ensure effective representation of the company's brand at events.
7. Collaboration with Sales:
• Work closely with the sales team to align marketing efforts with sales objectives.
• Provide marketing support for sales initiatives and promotions.
8. Analytics and Reporting:
• Monitor and analyze the performance of marketing campaigns.
• Prepare regular reports on key metrics and make recommendations for
improvement.
9. Customer Relations:
• Maintain positive relationships with existing clients through effective communication.
• Gather and leverage customer testimonials and feedback for marketing
purposes.

Profile of the Marketing Coordinator:
• Education and Experience: A Diploma in marketing, business, or a related field, with relevant experience in marketing coordination.
• Digital Marketing Skills: Proficiency in digital marketing tools, social media platforms, and content creation.
• Creativity: Strong creative thinking and the ability to develop engaging marketing content.
• Communication Skills: Excellent written and verbal communication skills to convey messages effectively.
• Organization: Strong organizational skills to manage multiple projects and deadlines.
• Team Collaboration: Ability to collaborate with cross-functional teams, including sales, design, and production.
• Analytical Skills: Analytical mindset to interpret data and make data-driven marketing decisions.
• Adaptability: Willingness to adapt to changes in marketing trends and industry dynamics.
• Initiative: Proactive and self-motivated to take the lead on marketing initiatives.
2-3years minimum of experience

The Marketing Coordinator is a versatile professional who can contribute to the strategic
planning and execution of marketing activities. They should be creative, communicative, and capable of analyzing data to refine and improve marketing strategies.


Work Hours: 8

Experience in Months: 24

Level of Education: Associate Degree

Job application procedure
All candidates that meet the above qualifications should send their Cover letters, CV and Qualifications to hr@firstprint.co.zm not later than 20 December, 2023.



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