Summary
Date Posted: Monday, January 27 2025, Base Salary: Not Disclosed

JOB DETAILS:
The suitable candidate will be working with the company’s managerial staff and actively participate in the decision-making processes related to the marketing campaign execution, new product launches, brand strategy enhancement, etc. You will also be in charge of managing our brands’ positioning on the market and raising brand awareness by developing persuasive, targeted campaigns.
On the PR side, apart from managing the teams of public relations experts and overseeing their responses to media inquiries, you will also be monitoring the public image of our company, ensuring adequate media coverage, and cultivating strong relationships with media representatives.
You have to be both a creative and strategic thinker with exceptional leadership skills, able to establish reciprocity between the three teams working together towards building a strong positive image of our company with existing and potential clients/customers, the media, and the general public.

Responsibilities
• Assisting the top management in the development and implementation of promotional strategies across all marketing channels.
• Overseeing all marketing activities related to advertisement and sales promotion.
• Analyzing the market to identify the target audience and current market trends.
• Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands and improve customer service.
• Ensuring a positive public image and consistent media coverage of our company’s initiatives, programs, actions, and objectives.
• Managing a team of public relations specialists and assisting in the creation of press releases and social media posts that preserve our reputation.
• Responding to media inquiries for information release.
• Building impactful public relations strategies that shape the public perception of our organization.
• Maintaining strong connections with media representatives.
• Providing supervision and guidance to the customer service coordinator and assisting in the creation of customer service standards, customer service training manuals, effective customer surveys, customer satisfaction surveys, and customer loyalty programs.
• Working with customer service to build a strong, unparalleled CX image for Zynle.
• Collaborating with customer service to conduct NPS surveys.

Skills
• Knowledge of media production and communication.
• Excellent grasp of the English language.
• Thorough and detail-oriented.
• Persistence and determination.
• Ability to work well with others.
• Ability to accept criticism and work well under pressure.
• Ability to use your initiative.
• Ability to sell products and services.

Education
• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Minimum 5 years of work experience in Marketing/PR.
• Must be a member of the Zambia Institute of Marketing.
• Demonstrable experience in the use of digital marketing and social media campaigns and multimedia content creation.
• Strong understanding of marketing principles, strategies, and best practices.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

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