Summary
Date Posted: Thursday, May 30 2024, Base Salary: Not Disclosed

JOB DETAILS:
2.1. PURPOSE: To manage and enhance the institution’s public image, foster positive relationships with stakeholders, and communicate effectively with the media, prospective students, alumni, and the community.

2.2. RESPONSIBILITIES
2.2.1. Develop and implement strategic PR campaigns to enhance brand visibility and reputation.
2.2.2. Handle crisis communication and reputation management, ensuring timely and effective responses to issues.
2.2.3. Develop and maintain relationships with media houses, influencers, and stakeholders.
2.2.4. Write and distribute press releases and other PR materials to relevant media outlets.
2.2.5. Manage social media platforms and online presence, actively engaging with followers and monitoring discussions.
2.2.6. Track media coverage and analyse PR metrics to assess campaign effectiveness and guide data-driven decision-making.
2.2.7. Work closely with internal teams and external partners to synchronize PR initiatives with business objectives.

2.3. QUALIFICATIONS AND EXPERIENCE
2.3.1. Bachelor of Arts Mass Communication or Bachelor of Media and Journalism Studies, or related field from a registered/accredited university.
2.3.2. Two (2) years of experience in public relations, media relations, or corporate communications.
2.3.3. Proficiency in media monitoring tools and PR software. (Graphic designing will be considered as an added advantage)
2.3.4. Member of the relevant professional body.

2.4. PERSONAL ATTRIBUTES
2.4.1. Excellent interpersonal and networking abilities, with the ability to build and maintain relationships.
2.4.2. Excellent written and verbal communication skills, with attention to detail.
2.4.3. Ability to work effectively under pressure and meet tight deadlines.
2.4.4. Innovative and able to work under minimum supervision.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
• The position applied for should be clearly stated in the application letter and marked on the envelope.
Eligible candidates who meet the above specifications should submit a motivation letter indicating their suitability for the role, detailed Curriculum Vitae (not more than 4 pages) with three traceable referees, and certified copies of academic and professional qualifications to:
• The Registrar
ZCAS University
P.O. Box 50497 RW
LUSAKA
• Or email: recruitment@zcasu.edu.zm  (soft copy applications must be sent as one (1) merged pdf document)
• Closing Date: 31st May 2024. Only short-listed candidates will be contacted.
• ZCAS University is an Equal Opportunity Employer.

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