Summary
Date Posted: Monday, January 13 2025, Base Salary: Not Disclosed

JOB DETAILS:
Job Summary
We are seeking a creative, tech-savvy and results-oriented individual to join our team as a Digital Marketing and Design Specialist. This role combines expertise in social media marketing, graphic design, lead generation and website design to create impactful digital campaigns and drive brand growth. The ideal candidate is a dynamic professional who can balance creativity with data-driven strategies to achieve business goals.

Key Responsibilities
Social Media Marketing:
• Develop, implement and manage social media strategies across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Create engaging content, including posts, videos, stories, and reels, tailored to target audiences.
• Monitor, analyse and report on social media performance using analytics tools.
• Engage with followers, respond to comments and messages, and foster community growth.
Logo and Graphic Design:
• Conceptualize and design logos, banners and promotional materials that align with brand identity.
• Collaborate with team members to ensure designs meet project goals and deadlines.
• Stay updated on design trends and tools to deliver fresh and innovative visuals.
Lead Generation:
• Develop and execute lead generation strategies to drive customer acquisition.
• Create email marketing campaigns, landing pages, and other tools to capture and nurture leads.
• Analyse lead data and optimize campaigns for better performance.
Website Design and Maintenance:
• Design, build and maintain responsive, user-friendly websites.
• Update website content regularly to reflect current campaigns and initiatives.
• Ensure websites are optimized for SEO and user experience.

Qualifications and Skills
• Education: Bachelor’s degree in Marketing, Graphic Design, Web Design, or a related field (preferred).
• Experience: 2+ years of experience in digital marketing, graphic design, or related roles.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and other design tools.
• Knowledge of social media platforms, analytics tools, and scheduling software.
• Experience with web design platforms.
• Familiarity with email marketing tools.
• Strong creative and analytical thinking.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and meet deadlines.
• Attention to detail and commitment to high-quality outputs.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

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